Network marketing lead generation is the key to business success.
Many network marketers fail because they struggle to generate enough quality leads.
It is not entirely their fault because some of the standard network marketing lead generation just don’t work.
Forget about presenting your opportunity to your family, friends, and next door neighbor.
Telling them about your business will not work, even though you may get lucky with a couple of them.
To be honest, most don’t care about what you are selling or doing.
Forget about buying leads.
You must be thinking if you buy opt-ins, you are getting highly qualified leads that are worth the price. Wrong.
You get suspects, not prospects.
There are hundreds less expensive and far more profitable ways of network marketing lead generation.
It all starts with a website.
You need a dynamic internet site, user-friendly and easy to navigate featuring great content and highly targeted!
It needs to be very clear about what you are doing and offering, and your target audience has to match.
You want to brand yourself as an expert in your niche. Achieving this can be done by writing articles, producing videos, doing webinars and podcasts. The key here is to be and stay creative. You can create a Video at low cost; you can write and article or even outsource to Up work or iWriter and Fiver, saving both time and money.
You get the idea.
Once a prospect comes to your website, chances are even if they are interested in what you are offering they will not buy from you on the first visit. People are very cautious about spending their money. How do I sell my products then?
The trick here is always to make contact with them, keep your name in front of them.
Achieving this can be done with an autoresponder such as Getresponse or Aweber and a simple opt-in email newsletter.
Offering a free e-book, again nothing over complicated.
A ten-page report on a topic related to your business will do the job.
People visit your website, find you interesting and sign up for your newsletter. Setting up an autoresponder series and getting in touch with your prospects would not be considered spam because they asked to receive it. They have a desire to read your emails.
Another superb way of getting leads is PPC advertising.
PPC advertising is next what we will be focusing on because it is a great source of leads and if you master it, it is going to give you excellent results.
Not to be skipped!
PPC advertising and Network marketing lead generation
PPC stands for “pay per click” and refers to advertising that is placed in various locations on the web. The advertiser will be charged a specified amount every time someone clicks on the ad.
You can try it yourself.
Start by typing in any keywords related to a product or a service; chances are you will see websites that are on the top of the SERP ( Search Engine Results Page )
Some marketers use PPC advertising such as Google AdWords or Bing Ads to generate targeted leads. PPC Advertising is ideal for both the advertiser and consumer. Why? Because advertisers only need to pay for the actual throughs linked to their websites or lead capture forms. At the same time, consumers will not be annoyed by emails or pop-up ads for products and services.
When online users search for a particular product, matching PPC ads are then displayed alongside the results generated by the search engine. PPC leads to forming a highly targeted consumer group that is more likely to purchase an individual product or a service.
There are some things that you should consider before running PPC campaigns.
It has to be effective, and it has to bring in positive ROI.
Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits.
A most common problem with PPC marketing is the inexperience of many people attempting to use this effective advertisement method. Just submitting PPC marketing ads to a search engine such as Google, does not make up the entire campaign, nor does it make it successful.
You can choose to manage your campaigns or hire a third party company to do it for you. Either way, you go, information covered in this article will bring you up to speed so you can determine which PPC Marketing company is right for your needs.
A calculated and systematic approach is required when setting up ads.
Choosing the most popular keywords does not necessarily mean that you will profit. Selecting more targeted keywords that will put a website within the first ten results of a search also gets greater awareness from online consumers.
Continuously monitoring the performance of your PPC marketing campaign will help to adjust any running ads and make them more efficient.
At the same time, not so effective ads can be immediately stopped preventing further loss.
Two of the most popular PPC Advertisement choices are Adwords and Bing Ads.
Owned by Google. It holds a vast majority of advertising space on the internet.
Adwords can be a very powerful way of gettings leads online, provided you know how!
Google is very picky when it comes to which ads they will accept, but there are ways around it, so your ads get approved, and you can start tweaking your campaigns right away!
Owned by Bing. This one is Google’s little brother because it has much smaller percentage of the market. Bing as a search engine is used less often than Google thus running Bing Ads will reach less online users.
However, the critical thing to note here is that Bing is much more liberal when it comes what kind of offers they will approve. Many marketers are taking advantage of that “loophole” to run their PPC campaigns.
There are six steps for creating a successful PPC Marketing Campaign
1. Identify the product you are selling
Let’s say you are selling a Lead Generation Guide. Look at what you are offering regarding price, and how competitive you are regarding price, customer service, and delivery. Do a quick search on Google to see which ads come up, and which offers your competitors are focusing on their campaigns.
2. Do your keyword research
Use a web based tool such as Ubersuggest for keyword research, and you will ll find it is particularly useful for finding negative keywords.
SEO’s are mainly concerned with keywords they can include, in PPC you have different match types – broad, phrase and exact.
If this is your first PPC campaign, you can use broad keyword matches to try and see what the market is doing and what people are typing in. Use exact match when you are sure they are the best keywords.
3. Build specific landing pages
Each of your products should have their page, with a very clear ‘buy button’ and an excellent description.
Link the ad straight to that page – the keyword should mirror the ad, which should reflect the landing page.
It only takes people three to four seconds to make their decision, so you have to make sure your page loads quickly.
4. Mix it up
You can have different ad variations, so you can have text ads which can increase your CTR.
By creating different kinds of ads, you can monitor any patterns showing which ads are getting the attention and clicks, and which are not.
5. Reports and analytics
Use Google Analytics or Bing Web Analytics to help you look at your SEO and PPC keywords.
Pay close attention to your bounce rates because that is a paramount indicator in PPC.
If you are getting a high bounce rate of over 50%, but a high CTR
( 3% or more), then you need to work on your landing pages.
You may need more negative keywords so that you can get more relevant traffic to your website
6. Refining Your Campaign
Keep observing your campaign, keep studying it, learn from it and keep improving it wherever possible.
We apply the 80/20 rule.
Out of all the keywords, only 20% to 40% may give you real value.
So never be afraid to pause Keywords or AdGroups that are not delivering a positive ROI, in fact, you often should break or revise them to maximize your results.
Following these steps will help you make the most out of your PPC campaigns.